For many companies, marketing is no longer about mass distribution. It’s about tracking micro trends and reaching out to smaller, more niche demographics. Nowadays, the marketing messages we receive are based on very specific criteria, like age, occupation, income level, and the last item we searched for on Google. So why does Big Pharma rely on out-dated techniques? Many industry giants still use the “door-to-door” approach where reps hand out starter samples to doctors, and television campaigns urge a wide spectrum of viewers to “ask their doctor” for new drug prescriptions. However, smaller pharmaceutical companies are finding ways to stay.. READ MORE »
From mapping genomes to new software for monitoring trials, new technologies are revolutionizing the every-day business of clinical research. The emphasis is on efficiency and accuracy: innovators are looking for ways to minimize errors in diagnostics and trial management, while maintaining patient health as the highest priority. This week we profile two technological advancements in clinical laboratory tools that achieve that delicate balance. The first tool upgrades diagnostics from manual to molecular, while the second provides project teams with a full-service trial management system that is rapidly closing the gap on error and oversight during clinical trials. Molecular Diagnostics:.. READ MORE »
Watery eyes, scratchy throat, angry rashes. From pesky annoyance to life threatening reaction: how many of us suffer from allergies? Health Canada says that non-food allergies have become chronic in people over the age of twelve. Over 65 million Americans have some sort of allergy, and in Europe over 87 million people struggle to control allergen sensitivities. Controlling allergies is a big business, and because typical treatments only ease symptoms rather than eliminating the root cause, allergies continue to torment their victims. On the quest for a definitive cure, researchers are on the lookout for new data and permanent solutions… READ MORE »
Since the first successful sequencing of the human genome in 2003, technology has evolved to make DNA mapping faster and more cost-effective than ever. In the health care sector, genomics has paved the way for customized therapies for patients suffering from a range of illnesses including cancer, HIV/AIDS, epilepsy, neurological conditions, and cardiovascular disease. A more complete understanding of a patient’s genetic map means more effectively targeted drugs and a more efficient health care system. Students currently enrolled in pharmaceutical courses will emerge into a marketplace where customizable drug therapies are a booming business. The power to examine the genomes.. READ MORE »
